BENRUS Watch Co. INC.

In the early 1920's worldwide pocket watch manufacture and sales were on the decline, it was then that three young brothers saw an opportunity to begin a wristwatch company, to produce moderately priced watches for the common-man, BENRUS. Benrus Watch Company, an American company, founded in New York City in 1921 by three brothers: Oscar, Benjamin and Ralph; Romanian immigrants. The name "BENRUS" was a combination of Benjamin Lazrus first and last names. Hence "BEN"jamin laz"RUS".  


BENRUS
Bottle Cap Case
10K Gold Filled
Swiss Made
 
From the "Retro Modern: The Decade After the War" - When the war was over and, designers returned to their drawing boards and to happy task of satisfying the pent-up demand for consumer products. Even though, some designers returned to the quiet subtlety thirties, but more typically the period is symbolized by the flashy, jewel-encrusted and highly ornamented.

A GORGEOUS timepiece! This is a UNIQUE vintage Benrus Bottle Cap Case wristwatch dated from the 1940's. It is a manual wind watch with a Benrus movement Model BB 14, Swiss made, 17 jewels, caliber ETA 900, sub second, 41-hour power reserve.

31.4mm round case with a very unique bottle cap design (ribbed construction on the outer perimeter) and fancy lugs, all in 10K white gold filled.

Original champagne dial (showing some patina) with gold Arabic Numerals and hour markers, bold minute tracks and gold matching hands. The dial also has an embossed leaf cluster bellow the Benrus name.

This watch is coming with a vintage Entauro “Piel Genuina” black two-pieces leather strap.

Undoubtedly, it is still a precious timepiece, in perfect working order, it runs and keeps great time. 

Thank you for looking!  Please feel free to contact us with any questions, or respectful offers.

Movement:
BENRUS Watch Co. INC.
17 Jewels
Model BB 14 
ETA 900
Unadjusted
Swiss Made

Cased Back Signed:
BENRUS
Brevet
Clinton Watch Co.
35
BENRUS
10K Gold Filled
424405
 
Measures (mm):
Case Diameter 31.4 
Case Lug to Lug 41.4 
Case Thickness 9.6
Lug Width 16
Band Width 16 

Vintage watches are traditionally smaller than today's watches. Men's watches typically measure between 29-36mm (some larger, some smaller) wide excluding the crown. In the listing details we typically try to do our best to list all pertinent dimensions of a watch. If you don't see it, or we failed to do so, please reach out to us. Women's watches from the 1900s-1970s were also somewhat smaller than today’s offerings in many cases. Please also feel free to ask any questions you have pertaining to size.

We prefer to shoot photographs outside when weather is permitting. However, when we shoot indoors, please be aware that we shoot our photographs inside of lightboxes that are lit with 360 LED bulbs. This indeed magnifies any flaws. Usually, they are much less obvious to the naked eye. Having said that, we never photoshop any of our photography, remove blemishes, etc. We adjust light, when necessary, but what you see is what you are getting, and we take pride in that.

The condition is pre-owned.
The item may have some signs of cosmetic wear, but is fully operational and functions as intended.
See all the photos, feel free to ask questions if you have any.

It will be carefully packed.

Check out my other items listed.
Thanks for looking!

WA-2958